Case Study: MYOB delivers 239 virtual events in a year with ON24

MYOB delivers 239 virtual events in a year with ON24

MYOB, a leading business management platform in Australia and New Zealand, needed to pivot over 200 planned in-person events to a virtual model in 2020. They sought a robust platform beyond standard meeting tools and chose the ON24 Intelligent Engagement Platform to power their new digital experience program.

Using ON24's platform, MYOB's team delivered 239 virtual events in a year, including workshops, launches, and internal events. This led to a 6x increase in webinar output and an 8x shorter qualified lead cycle, while achieving a 65% registrant-to-attendee conversion rate. ON24 enabled wider reach, valuable customer insights, and an on-demand viewing model, with plans to incorporate ON24's hybrid event solutions.

MYOB