Case Study: Moss Adams achieves 5X faster lead follow-up with ON24

Moss Adams speeds lead follow-up 5X with ON24

Moss Adams, a professional services firm, faced challenges with its certified professional education (CPE) webinar program. The lack of a standardized, automated process made it time-consuming to create new webinars and maintain brand consistency. This also resulted in fragmented data that made it difficult for sales to identify and prioritize high-quality leads, causing potential opportunities to be missed.

By implementing the ON24 platform, Moss Adams created a standardized, templated process for its webinars. ON24's integration with Marketo and Microsoft Dynamics automatically captured and pushed detailed engagement data to sales reps. This solution decreased webinar set-up time by 66% and sped up lead follow-up time by 5X, turning their certification program into an effective lead generation machine while saving significant time and resources.

Moss Adams