Case Study: Moss Adams achieves 5X faster lead follow-up with ON24

Moss Adams speeds lead follow-up 5X with ON24

Moss Adams, a professional services firm, faced challenges in scaling its certified professional education (CPE) webinar programs. Without a standardized process, creating events was time-consuming and branding was inconsistent. Furthermore, fragmented data made identifying high-quality leads difficult, slowing sales follow-up and risking missed opportunities. They turned to the ON24 platform for a solution.

By leveraging ON24's automation and templating capabilities, Moss Adams created a standardized digital engagement program. The integration of ON24 with Marketo and Microsoft Dynamics automatically captured and routed detailed attendee data to sales teams. This solution decreased webinar setup time by 66% and accelerated lead follow-up time by 5X, improving lead qualification and driving more closed deals for Moss Adams.

Moss Adams