Case Study: MilliporeSigma generates leads and boosts webinar engagement with ON24

MilliporeSigma generates 3,500 leads with ON24

MilliporeSigma, the life science business of Merck KGaA, faced a challenge with a scattered and outsourced webinar program that lacked consistency and visibility. The company sought a platform to centralize its approach, automate manual processes like lead handoff, and uncover valuable customer engagement data. To address this, they turned to the ON24 platform for a solution.

By implementing ON24, MilliporeSigma introduced consistency and flexibility, utilizing features like content hubs, simu-live event formats with translations, and templates. This engagement-driven approach resulted in significant measurable impact: the team hosted 89 webinars annually with a 67% registrant-to-attendee conversion rate, and 38% of attendees converted into leads, generating approximately 3,500 leads. ON24's solution also boosted global engagement and strengthened cross-regional collaboration.

MilliporeSigma