Case Study: MilliporeSigma generates 3,500 leads with ON24

MilliporeSigma generates 3,500 leads with ON24

MilliporeSigma, the life science business of Merck KGaA, faced a disjointed and outsourced webinar program that lacked consistency and visibility. Their challenge was to standardize this critical channel to improve efficiency, automate lead processes, and uncover deeper audience engagement data. They partnered with the vendor ON24 and its digital engagement platform to achieve this.

The solution involved implementing the ON24 platform to run branded, centralized webinars, utilizing content hubs, and leveraging features like Simu-live with translated captions for global reach. This provided comprehensive engagement analytics and streamlined operations. Using ON24, MilliporeSigma generated approximately 3,500 leads from 89 annual webinars, achieving a 38% attendee-to-lead conversion rate and significantly boosting global engagement and content ROI.

MilliporeSigma