Case Study: Microsoft boosts Azure webinar conversions and global scale with ON24

Microsoft grows webinar conversions to 7.2% with ON24

Microsoft, a global technology leader, faced a challenge with its Azure cloud platform's lead generation program. The existing system used disconnected CRMs that only tracked top-of-funnel activity, preventing the sales team from gaining insights into a prospect's journey, engagement with content, and position in the sales cycle. This lack of integrated, actionable data restricted Microsoft's ability to effectively drive pipeline and revenue for Azure.

By implementing the ON24 platform, Microsoft gained a data-rich solution that integrated with its systems like Marketo. This provided sales with immediate visibility into attendee engagement, allowing them to see what content prospects interacted with and score their interest. The solution from ON24 enabled Microsoft to scale its webinar program dramatically, resulting in a 7.2% conversion rate of attendees to paying customers and an increase to over 1,500 webinars run annually worldwide.

Microsoft