Case Study: Microsoft drives revenue and scales webinars with ON24

Microsoft boosts webinar conversions to 7.2% with ON24

Microsoft, the multinational technology company, faced a challenge in scaling demand generation and generating actionable sales insights for its Azure cloud platform. Their lead generation program was disjointed, with separate CRM systems that only tracked top-of-funnel activity, preventing sales from understanding a prospect's journey. To refine this global program, Microsoft turned to the ON24 platform.

By implementing ON24's webinar and demand generation software, integrated with Marketo, Microsoft gained a unified view of attendee engagement and buying cycle stages. This provided the sales team with instant, actionable data. As a result, using ON24, Microsoft scaled to over 130 webinars per month, achieved a 7.2% conversion rate of attendees to paying customers, and increased its global webinar run rate by 1,500 annually.

Microsoft