Case Study: Michael J. Fox Foundation for Parkinson’s Research grows webinar reach with ON24

Michael J. Fox Foundation reaches 4,900 more people with ON24

The Michael J. Fox Foundation for Parkinson's Research, the world's largest nonprofit funder of Parkinson's research, needed a flexible digital solution to engage and educate its diverse community. The challenge was to provide a constant stream of critical information on treatments and research to patients, clinicians, and donors, while also promoting clinical trial participation, all through a simple and easy-to-use platform.

By implementing the ON24 webinar platform, the foundation launched a monthly series called Third Thursdays. The ON24 solution allowed for live and on-demand viewing, embedded resources, and interactive tools like polls. This approach resulted in reaching 4,900 new community members, a 55% increase in average audience size through on-demand delivery, and a 98% attendee recommendation rate. ON24 provided the scalable platform the foundation needed to significantly expand its reach and impact.

Michael J. Fox Foundation for Parkinson’s Research