Case Study: Merrill Corporation boosts content creation and pipeline with ON24

Merrill Corporation drives 7% of opportunities from webinars with ON24

Merrill Corporation, a global SaaS provider for the M&A industry, faced the challenge of creating relevant and timely content for its diverse global customer base in a cost-effective way. It needed a solution to engage different audience segments through webinars and then leverage the interaction data to fuel its broader content and marketing strategy. To address this, Merrill turned to the ON24 Webcast Elite platform.

Using ON24, Merrill integrated live video, Q&As, polls, and surveys into its webinars to engage audiences and gather valuable first-party data. This data became the foundation for creating new content like Market Trends Reports. As a result, ON24 helped Merrill source 7% of its total opportunities from webinars at an average cost per win of $60, making webinars a key and highly efficient channel for the company.

Merrill Corporation