Case Study: Meltwater achieves $700K+ in pipeline and 1,000+ webinar registrations with the ON24 Platform

Meltwater drives over $700K in pipeline with the ON24 Platform

Meltwater, a San Francisco–based media intelligence company serving 30,000+ customers, shifted to webinars as a primary demand-generation channel but faced limited content resources and fierce competition for audience attention. The company needed a scalable, interactive digital experience to produce high-quality, engaging content that could cut through the noise and drive measurable leads.

Using the ON24 platform, Meltwater runs simulive webinars with live Q&A, in-webinar surveys, CTAs and social tools, and repurposes recordings as on-demand and short social clips to extend reach. This approach has generated $700K+ in pipeline, most webinars draw 1,000+ registrations, and the program delivers a predictable stream of qualified leads with actionable analytics for ongoing optimization.

Meltwater

Wes Mathew

Head of Marketing