Case Study: Meltwater drives over $700K in pipeline with ON24

Meltwater drives $700K+ in pipeline with ON24

Meltwater, a media intelligence and digital monitoring company, sought a cost-effective way to scale its global content creation and stand out in an oversaturated digital landscape. Their challenge was to capture audience attention and generate quality leads despite limited resources. They turned to the ON24 Platform and its ON24 Webcast Elite product to address this.

Using ON24's simulive functionality to pre-record content and then host live Q&As, Meltwater created interactive webinars. The solution included using in-webinar surveys to qualify leads and repurposing content to reach a broader audience. This strategy powered by ON24 generated over $700,000 in pipeline, with most webinars receiving over 1,000 registrations, providing the sales team with a predictable stream of qualified leads.

Meltwater