Case Study: Mayo Clinic achieves record‑breaking hybrid attendance and nearly 20 million Twitter impressions with ON24 Webcasting

Mayo Clinic - Customer Case Study

Mayo Clinic’s Transform symposium is a leading health-care conference that blends design thinking, innovation and medical expertise. To extend the event beyond the physical venue and drive social engagement, Mayo Clinic sought a scalable, easy-to-use virtual event partner that could deliver global reach and integrate social media into the program.

Partnering with ON24, Mayo Clinic produced a hybrid event with a public web stream, cross-device viewing and robust social integration. The result: record-breaking live and online attendance (200+ online viewers with an average viewing time over 25 minutes), nearly 20 million Twitter impressions, media pickup including NPR, and the launch of Transforum, a year‑round online community to sustain engagement.

Mayo Clinic

Francesca Ripple

Director Of Public Affairs, Center For Innovation