Case Study: Matillion achieves 3x pipeline targets with ON24

Matillion generates 3x pipeline with ON24 in 8 weeks

Matillion, a data technology company experiencing rapid growth, faced the challenge of engaging its global, technically savvy audience with a professional virtual event. With a lean team and a need to generate quality leads despite long sales cycles, they required a mature, enterprise-grade platform to execute their first annual user conference. They turned to the vendor ON24 and its virtual conference platform to create a seamless, branded experience that would replicate an in-person event.

With the help of the ON24 Services Team, Matillion launched a hybrid event in just eight weeks. The solution featured live keynotes, on-demand sessions, and integrated engagement tools, all supported by a seamless registration process using an ON24 integration with Marketo. This approach generated over 3,500 registrations and resulted in 100,000 minutes of audience engagement. The event significantly exceeded pipeline targets, achieving three times the goal and providing sales teams with actionable data to accelerate deals. ON24 was pivotal in delivering these results.

Matillion