Case Study: Matillion achieves 3x pipeline targets and 100,000 minutes of audience engagement with ON24

Matillion delivers engaging global event, generates significant pipeline with ON24

Matillion, The Data Productivity Cloud, needed to drive high-quality leads and engage a global, technically savvy audience as it scaled rapidly. With a lean team, longer sales cycles and high-stakes revenue goals, the company planned its first virtual user conference—Matillion Data Unlocked 2022—and required an enterprise-grade platform that could deliver a fully branded, multi-track experience with seamless registration and CRM integration under a tight timeline.

Using ON24 Webcast Elite, Engagement Hub and ON24 Connect (Marketo) — plus support from the ON24 Services Team — Matillion launched live keynotes, 12 pre-recorded breakouts, multilingual on-demand sessions and interactive engagement tools, standing up the event in eight weeks. The integrated registration and CRM flow captured rich first‑party engagement data, generating 3,500+ registrations, 100,000 minutes of active audience engagement and exceeding MQL and pipeline goals (3x pipeline targets), while enabling sales to act on warmer, data-driven leads.

Matillion

Richard Thelwell

Senior Marketing Operations Manager