Case Study: Manta Media achieves 214% higher webinar attendance and standout engagement with ON24 Webcast Elite

Manta - Customer Case Study

Manta, a directory and services provider that helps small business owners grow, launched a webinar program to deliver practical, educational content but needed a platform that busy entrepreneurs could join without downloading software. They sought an interactive, easy-to-access solution that would foster real-time learning and community engagement.

Using ON24 Webcast Elite, Manta ran monthly webinars with no downloads, interactive tools (Q&A, live help, social sharing) and a rich resource library. Results included attendance 214% above ON24’s benchmark, average viewing times over 50 minutes, about 138 questions per event, strong resource downloads, same-day follow-up on inquiries and growing on-demand viewership—driving higher engagement and new client interactions.

Manta Media

Karen Austin

Editor