Case Study: Managers Investment Group achieves larger audiences and higher engagement with ON24 Webcasting Platform 10

Managers Investment Group - Customer Case Study

Managers Investment Group LLC, a registered investment advisory, had relied on conference calls and archived audio podcasts to share market guidance but found competitors moving to live webcasts. The firm needed to broaden its outreach and create more engaging, interactive events to better connect with clients and prospects.

Using ON24’s Webcasting Platform 10, MIG launched a series of thought‑leadership webinars (beginning with “Kicking off 2012”) featuring expert panels, real‑time polling, live Q&A and on‑demand archives. The program drew 667 registrants and 300 attendees with a 51‑minute average attendance, delivered richer analytics for lead scoring and ROI, and has continued as an ongoing webinar series.

Managers Investment Group