Case Study: Magento accelerates pipeline with ON24

Magento grows pipeline 847% with ON24

Magento Commerce, an Adobe company, faced challenges with its global webinar program, including inconsistent messaging for its international audience, a lack of strategic integration, and limited functionality from its previous tool. This resulted in stagnant leads and missed opportunities. To overcome this, Magento turned to vendor ON24 and its platform to create a more compelling and valuable experience for its audience.

Using the ON24 platform, Magento developed a cohesive webinar series with on-brand engagement marketing, always-on content hubs, and interactive live experiences. This solution delivered significant results for the customer, including an 847% uplift in pipeline and generating lead opportunities three times faster. ON24 also helped Magento achieve a 30% average on-demand attendance rate.

Magento