Case Study: LexisNexis achieves 81% revenue increase with ON24 on-demand digital experiences

LexisNexis increases revenue by 81% with on-demand digital experiences

LexisNexis, a global provider of legal, regulatory and business information, needed to get more bandwidth from its digital experiences: increasing audience engagement, growing its contact database, and making webinars accessible on-demand and via mobile to reach busy, on-the-go stakeholders. The company set out to leverage the ON24 platform more fully to drive registrations, extend session time, and optimize inbound lead capture.

By adopting ON24 Webcast Elite, ON24 Connect and the ON24 Engagement Hub — streamlining sign-ups, adding surveys and using on-demand/mobile delivery — LexisNexis scaled repeatable digital experiences and larger virtual events. The results: an 81% increase in revenue from ON24 events, a 50% database lift (from 40,000 to 60,000), 3,000 registrants and 1,700 attendees at its Risk Solutions Conference (a 57% conversion), and a steady pipeline of leads from monthly, on-demand webinars.

LexisNexis

Julia Dolinsky

Senior Marketing Specialist