ON24
446 Case Studies
A ON24 Case Study
LexisNexis, a leading global provider of legal and business information, wanted to enhance its digital experiences to increase audience engagement and grow its marketing database. The company sought to leverage more features of the ON24 platform to keep attendees active longer and provide on-demand access to its content from any device.
Using ON24 Webcast Elite and the ON24 Engagement Hub, LexisNexis created branded, on-demand digital experiences that were accessible on mobile. This solution enabled them to run recurring webinars that appeared live and gather valuable attendee feedback. As a result of working with ON24, LexisNexis saw an 81% increase in revenue generated from digital events and a 50% growth in its database.