Case Study: Lexipol streamlines webinar operations and boosts MQLs with ON24

Lexipol cuts webinar follow-up time by 60% with ON24

Lexipol, a provider of training and content for first responders, found its webinar program was hampered by unsustainable manual work as it expanded. The company was outgrowing its previous platform and needed a more scalable solution to improve audience engagement, gain deeper insights, and streamline how data flowed into Salesforce. This challenge led them to seek a partnership with the vendor ON24.

By implementing the ON24 platform, Lexipol automated key processes such as handraiser workflows through a seamless Salesforce integration. The solution also included AI-powered tools like ACE for content reuse. This resulted in significant efficiencies, including a 60% reduction in follow-up time and 3-5 hours saved per webinar. The program now consistently generates a 15-17% marketing-qualified lead rate, making ON24 one of Lexipol's top-performing marketing channels.

Lexipol