Case Study: Lexipol streamlines webinars and boosts MQLs with ON24

Lexipol cuts webinar follow-up time by 60% with ON24

Lexipol, a provider of training and policy content for first responders, needed a webinar platform that could scale with its growing demand for virtual education and support a more sophisticated, data-driven marketing strategy. Their previous platform required unsustainable manual work and lacked the advanced engagement capabilities and deep analytics they sought to improve the attendee experience and drive pipeline.

By implementing the ON24 platform with its AI-powered ACE and Salesforce integration, Lexipol automated its workflows and gained rich analytics. This solution delivered significant results, including MQL rates of 15-17%, a 60% reduction in time spent following up on leads, and a savings of three to five hours per webinar from eliminating manual processes, making ON24 one of Lexipol's top-performing marketing channels.

Lexipol