Case Study: LeanData achieves 4.5X marketing ROI and accelerates leads through the pipeline with ON24 Webcast Elite

LeanData webinar marketing accelerates leads through pipeline at 4.5X ROI

LeanData, a B2B lead management software company, needed to make webinars a reliable, revenue-driving part of its multi-channel marketing mix. After a disastrous experience with an early provider, the team sought a dependable platform that could engage customers, measure impact, and maximize return on limited marketing dollars.

LeanData chose ON24 Webcast Elite for its robust analytics, scalable engagement, and easy on-demand repurposing. Within one year the program transformed webinars from one-off content into a top marketing channel, accelerating leads through the pipeline and delivering a 4.5X marketing ROI while becoming the company’s third-highest performing channel for pipeline and bookings.

LeanData

Billy Huang

Senior Marketing Operations Manager