Case Study: LeanData accelerates pipeline and achieves 4.5x ROI with ON24

LeanData drives pipeline with ON24 at 4.5x ROI

LeanData, a provider of a Revenue Operations platform for B2B organizations, faced the challenge of finding a reliable webinar solution after a previous provider caused disastrous technical issues. They needed a platform that could do more than just host content; it needed to engage customers and deliver measurable results for their marketing efforts. They turned to the ON24 platform for a solution.

Using ON24, LeanData transformed its webinars into a powerful marketing channel. The solution provided comprehensive analytics to identify hot leads and measure ROI, enabling engagement at scale. As a result, LeanData's webinar program became its third-highest performing channel and achieved a 4.5x return on investment, significantly accelerating leads through its sales pipeline.

LeanData