Case Study: LeanData achieves 4.5x webinar marketing ROI with ON24

LeanData accelerates pipeline with ON24 for 4.5x ROI

LeanData, a provider of a Revenue Operations platform for B2B organizations, faced the challenge of transforming its webinar strategy after a previous provider caused disastrous technical issues. They needed a reliable platform to engage customers and get results for their marketing efforts, leading them to the vendor ON24.

The solution implemented by ON24 provided comprehensive analytics and engagement at scale, turning webinars into a powerful channel for demand generation. As a result, LeanData achieved a 4.5x return on investment, making webinars their third-highest performing marketing channel and significantly accelerating leads through their sales pipeline.

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