Case Study: Lane Clark & Peacock boosts webinar engagement and leads with ON24

Lane, Clark and Peacock adds 5k new contacts and 4x event output with ON24

The customer, Lane, Clark and Peacock (LCP), a financial consulting firm, faced challenges with its webinar program. Their previous video conferencing solution was time-intensive for IT and business development teams, provided limited reporting, and failed to deliver an integrated, branded experience for generating leads. The company turned to the ON24 platform to create interactive webinars that would engage customers more effectively.

By implementing ON24, the team was able to easily create branded, interactive webinar experiences with features like polls and Q&As without needing extensive design or IT support. The ON24 platform’s intuitive design and comprehensive analytics enabled the firm to quadruple its event output. The results were significant, including adding 5,000 new contacts to their network and directly generating 12 leads and 3 closed deals from just three webinars, demonstrating a clear return on investment.

Lane, Clark and Peacock