Case Study: Lacework achieves 30% quarterly growth in webinar-driven pipeline with ON24

Lacework grows webinar-driven pipeline 30% with ON24

Lacework, a growing cloud security company preparing for its IPO, faced a challenge with its demand generation efforts. Their previous webinar platform, BrightTALK, lacked strong branding, customization, and reliable functionality, making it difficult to create effective webinars that contributed to the sales pipeline. They turned to the vendor ON24 and implemented the ON24 Webcast Elite solution to build a scalable webinar program.

By using ON24, Lacework created branded digital experiences with bingeable content for different customer personas. The solution provided robust features like integrated chat, video, and asset downloads, along with valuable analytics. The results were significant, including a 30% quarter-over-quarter growth in webinar-driven pipeline, over $1 million in sourced pipeline per quarter, and an increase from 30 to 250 registrations per webinar. ON24 enabled Lacework to effectively scale its program and achieve major growth.

Lacework