Case Study: Lacework achieves 30% Q-on-Q webinar pipeline growth with ON24

Lacework grows webinar-driven pipeline 30% quarter over quarter with ON24

Lacework, a fast-growing cloud security company preparing for its IPO, faced a challenge with its previous webinar software, BrightTALK. The platform lacked strong branding and customization, placing Lacework's content next to competitors and offering poor reporting and integration. This made it difficult to generate pipeline and provide a seamless, professional experience for attendees.

By implementing the ON24 Webcast Elite platform, Lacework gained a scalable solution for creating branded, bingeable digital experiences. ON24 provided robust features like integrated chat, video, and asset sharing, enabling Lacework to effectively educate its audience. This resulted in a 30% quarter-over-quarter growth in webinar-driven pipeline, generating $1.1 million in sourced pipeline in a single quarter. Registrations per webinar jumped from 30 to 250, with a 69% registration-to-attendee conversion rate.

Lacework