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Case Study: La Trobe University boosts enrollment and open day engagement with ON24
A ON24 Case Study
La Trobe University boosts open day registration 167% with ON24
La Trobe University faced the challenge of quickly transitioning its crucial in-person "Open Day" enrollment events to a digital strategy after Australia's COVID-19 lockdowns cancelled all public gatherings. The university needed a way to recreate the personal, informative experience of its campus tours and presentations online to maintain its high enrollment rates. To solve this, they turned to the vendor ON24 and implemented its Webcast Elite and Engagement Hub products.
Using the ON24 platform, La Trobe University created a dynamic digital event featuring interactive sessions, live Q&As, and a content hub for on-demand viewing. This solution allowed them to not only replicate but exceed the reach of their physical event, achieving a 167% increase in registration. The digital strategy maintained enrollment numbers and expanded the university's reach into key international markets, with ON24 providing the crucial engagement data and professional platform needed for success.
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