Case Study: KnowBe4 drives pipeline growth with ON24

KnowBe4 drives $300K+ in pipeline with ON24

KnowBe4, a provider of security awareness training, faced a challenge with its popular webinar program. Its existing platform could not reliably handle thousands of registrants and lacked essential analytics and marketing integrations. To scale their success, KnowBe4 needed a robust and feature-rich solution from a vendor like ON24.

By implementing the ON24 platform, KnowBe4 gained a secure and scalable webinar solution. This enabled them to drive over 100,000 leads annually, scale webinar volume by 27%, and significantly accelerate pipeline generation, including over $300,000 from a single event. The ON24 platform's integrations and analytics allowed KnowBe4 to streamline processes and tie webinars directly to their demand generation strategy.

KnowBe4