Case Study: Kaiser Permanente achieves 97% attendee satisfaction and scales member enrollment with ON24

Kaiser Permanente drives member enrollment with ON24

Kaiser Permanente, a nonprofit healthcare system founded in 1945, uses virtual wellness programs to educate employees and engage prospective members as part of its member-enrollment efforts. The team’s previous broadcasting software was unreliable—causing video lag, glitches and a difficult backend—which hindered their ability to educate audiences and scale enrollment programs.

Kaiser adopted ON24 Webcast Elite and ON24 Breakouts, onboarding 80 users in weeks to deliver fully branded, high-production virtual events with surveys, CTAs and live Q&A; they plan to add ON24 Forums for even more interactive, moderated sessions. The platform enabled 2,000 webinars in one year and produced a 97% attendee satisfaction rate and a 30% survey response rate.

Kaiser Permanente

Nicholas Piediscalzi

Product Manager