Case Study: Jameson Publishing achieves 75% webinar cost reduction and 300% increase in webinar programs with ON24

Jameson publishing cuts webinar costs by 75%, boosts programs by 300% after switching to on24

Jameson Publishing, a B2B trade publisher serving the IT industry, relied on in-person events and outsourced webinars to deliver content and leads for sponsors. Outsourcing proved expensive, limited the company’s control and insight, and made weekly webinar production unreliable and prone to last‑minute failures.

Bringing webinars in‑house on the ON24 Engagement Platform gave Jameson an easy‑to‑use, scalable solution with on‑demand capabilities and 24/7 support. The switch cut webinar program costs by 75%, reduced training time by about one‑third, and enabled a 300% increase in webinar cadence, generating more leads and higher overall ROI.

Jameson Publishing

Miles Szkoda

Web Content Specialist