Case Study: Jackson Systems achieves a 2,000% increase in lead engagement and humanizes its brand with ON24

Jackson systems uses on24 to humanize its brand, increases lead engagement 2,000 percent

Jackson Systems, an Indianapolis-based HVAC wholesaler founded in 1997, wanted to turn its contractor training center into a national lead-generation and brand-awareness engine. With a small marketing budget and limited national visibility, the company needed a way to livestream instructor-led trainings, engage remote installers, and record sessions for on-demand use.

Using ON24’s video-broadcast platform to deliver high-quality, interactive webinars (polls, Q&A, multi-presenter video and a recorded content library), Jackson scaled from seven events a year to weekly broadcasts, grew webinar attendance and reach more than 2,000%, connects with nearly 800 new contractors annually, and secured a partnership with NATE to offer always-on certified CE classes—driving significantly more leads and humanizing the brand.

Jackson Systems

Tyler Hershberger

Production Director