Case Study: Jackson Systems achieves 2,000% webinar attendee growth with ON24

Jackson Systems increases webinar attendees 2000% with ON24

Jackson Systems, a direct-to-contractor zone control distributor, faced the challenge of expanding its training program for installers beyond its Indiana facility with a limited marketing budget. To reach a national audience, the company needed a digital solution to live stream engaging training sessions and record them for future use. They turned to the ON24 platform to solve this problem.

By implementing ON24, Jackson Systems leveraged its webinar and video broadcast capabilities to create interactive, high-quality training events. This solution enabled live streaming with polls and Q&A, recording for an always-on content library, and reliable multi-location presentations. The results for Jackson Systems were significant, including a 2,000% increase in attendees and the ability to host weekly events, up from just seven per year. ON24 helped forge a partnership with NATE, vastly expanding their reach and generating more leads than ever before.

Jackson Systems