Case Study: Jackson Systems boosts webinar engagement with ON24

Jackson Systems increases webinar attendees 2000% with ON24

Jackson Systems, a direct-to-contractor HVAC controls distributor, faced the challenge of expanding its installer training beyond the Midwest with a limited marketing budget. To humanize its brand and reach a national audience without requiring travel to its Indiana facility, it turned to the ON24 platform for a digital solution to broadcast engaging, live-streamed events and create an on-demand content library.

Using the ON24 video broadcast functionality, Jackson Systems created interactive webinars with live Q&A and polls, recorded sessions for always-on content, and utilized features like lobby videos and multi-presenter capabilities. The results were significant: ON24 helped increase annual events from seven to weekly, grew webinar attendance by over 2,000%, and generated 800+ new contractor leads per year, establishing Jackson Systems as a trusted partner in its community.

Jackson Systems