Case Study: Investopedia achieves a 300% increase in prospect and customer connections with ON24

Investopedia increases prospect and customer connections by 300% with ON24 Platform

Investopedia, a financial education site founded in 1999, faced a challenge: roughly 80% of its traffic came from organic search, leaving it vulnerable to algorithm changes and in need of a more sustainable, direct engagement channel. To diversify reach and deepen user relationships, Investopedia expanded its webinar program and partnered with ON24 to monetize with advertising partners, provide advisor education and certification, and create ongoing one-to-one engagement with users.

Using ON24’s webinar platform—leveraging robust analytics, customizable branded experiences and an Engagement Score for tiered follow-up—Investopedia scaled webinars across business lines and improved monetization and retention. Results include a 300% increase in direct reach over three years, 150+ survey responses per webinar, 95% of attendees watching the full event and 100% of users finding webinars somewhat or very helpful.

Investopedia

Katie Downey

Director, Strategic Partnerships