Case Study: Investopedia increases direct reach by 300% with ON24

Investopedia increases direct reach by 300% with ON24

Investopedia, a financial and investment education site, faced a challenge with its heavy reliance on organic Google search traffic. To create a more sustainable and direct channel for user engagement, they sought to expand their use of webinars and partnered with ON24 and its webinar platform.

By implementing the ON24 platform, Investopedia expanded its webinar use across multiple business lines, including revenue generation with advertising partners and advisor education. This strategy resulted in a 300% increase in direct reach over three years. ON24's actionable analytics and engagement tools also helped generate over 150 survey responses per webinar and achieve a 95% attendee retention rate for full event viewing.

Investopedia