Case Study: Investopedia achieves 300% more direct reach with ON24

Investopedia increases direct reach by 300% with ON24

Investopedia, a financial education site, faced the challenge of over-reliance on organic search traffic, which was unsustainable due to constantly changing algorithms. To create a direct engagement source, they turned to the ON24 platform to expand their use of webinars beyond their already monetized offerings.

By implementing the ON24 platform, Investopedia focused on revenue generation with advertisers, advisor education, and creating lifetime user engagement. The solution included using ON24's actionable analytics, customizable branding, and lead follow-up tools. This partnership resulted in a 300% increase in direct reach over three years, over 150 survey responses per webinar, and 95% of attendees watching the entire event.

Investopedia