Case Study: Invesco achieves 300% more leads per webinar with ON24

Invesco increases leads by 300% with ON24

Invesco, a global investment management firm, faced the challenge of better understanding its prospects and customers through data analysis. The company needed a demand generation platform that would integrate with Salesforce and automate lead hand-off to enhance its marketing program. They turned to the ON24 platform for a solution.

ON24 provided a solution with its digital engagement platform, including seamless Salesforce integration that automatically fed event insights into Invesco's lead scoring model. This automation saved the marketing team over two weeks of manual work. By leveraging ON24's capabilities, Invesco achieved a 300% increase in leads generated per webinar, significantly boosting their demand generation efforts.

Invesco