Case Study: Invesco achieves a 300% increase in leads per webinar with ON24

Invesco increases leads by 300% with ON24

Invesco Asia Pacific, part of the global investment firm Invesco, needed a better way to respond to rapidly changing client expectations and ramped-up digital demand during the pandemic. The marketing team prioritized deeper data analysis, smooth Salesforce CRM integration, and automated lead hand-off to improve prospect understanding and accelerate their demand generation program.

By adopting ON24 for webinars, engagement tools and a Salesforce integration, Invesco automated many manual processes, aligned engagement scoring with their CRM, and added CTAs to drive personalized follow-up. The result: a 300% increase in leads per webinar, weeks of manual work saved, stronger conversion rates and a more scalable, data-driven approach to marketing.

Invesco

Adrian Matuszewski

Institutional Marketing