Case Study: Invesco increases leads by 300% with ON24

Invesco boosts leads 300% per webinar with ON24

Invesco, a global investment management firm, sought to enhance its demand generation program for its Asia Pacific team. The company needed a digital engagement platform, specifically ON24, that could provide deep data analysis, integrate seamlessly with Salesforce, and automate the hand-off of leads to better understand and engage prospects.

By implementing the ON24 platform, Invesco automated webinar processes and integrated engagement data directly into its Salesforce CRM for lead scoring. This ON24 solution saved the marketing team over two weeks of manual work and resulted in a 300% increase in leads generated per webinar, significantly boosting their conversion rates.

Invesco