Case Study: Large Insurance Company reaches global audiences and boosts engagement with ON24

Insurance company connects with clients to address pressing global issues via ON24

This global insurance and reinsurance provider (39,642 employees) manages complex, high-profile risks worldwide and needed a user-friendly, versatile way to communicate with clients, journalists and employees after the COVID-19 pandemic forced the cancellation of in-person events. The company required a platform that worked on any device, offered richer interactivity than its existing Microsoft solution, and supported everything from executive briefings to press conferences, town halls and trainings.

The organization implemented the ON24 Webcast Elite / Digital Experience Platform to deliver consistent, customizable virtual events with built-in follow-ups and attendee surveys. The platform expanded the company’s reach—turning local, in-person events into global experiences—made top-tier speakers more accessible, and supported a hybrid future; results include an 89% registrant-to-attendee conversion rate and an average audience engagement score of 6.4.