Case Study: Ingram Micro achieves always-on buyer experiences and boosts lead engagement with ON24

Ingram Micro launches always-on buyer experiences with ON24

Ingram Micro, a global technology distributor with more than 10,000 employees, needed to modernize how it connects 300,000+ vendors, resellers and partners as digital transformation shifted its business model. With a portfolio of 120+ cloud services, the company faced a disjointed customer experience: scattered content, inconsistent branding across sites and limited visibility into which resellers were engaging with specific vendor solutions.

To fix this, Ingram Micro implemented ON24 Webcast Elite and the ON24 Engagement Hub to create an always-on, branded Ingram Micro Cloud content hub, integrate webinar and attendee data with Eloqua, and surface actionable analytics. The hub generated 100 leads at launch, engaged 20% of its 24,000 contacts who returned an average of 2.5 times, and now feeds rich engagement profiles to sales—streamlining content discovery, campaign orchestration and lead nurturing.

Ingram Micro

Sam Anfcliff

Senior Marketing Executive