Case Study: Ingram Micro boosts engagement and generates quality leads with ON24

Ingram Micro generates 100 leads and boosts engagement with ON24

Ingram Micro, a global technology and supply chain services provider, faced a disjointed digital experience for its vast network of resellers and vendors. Its marketing was inefficient, its content was scattered across different platforms with inconsistent branding, and it lacked visibility into audience engagement. To address this challenge, Ingram Micro turned to the ON24 platform, specifically implementing ON24 Webcast Elite and the ON24 Engagement Hub.

The solution centralized content into a branded, always-on digital hub, streamlining the experience for its audience. Using ON24's analytics and integration capabilities, Ingram Micro gained actionable insights into engagement and automated lead nurturing. This resulted in the generation of 100 quality leads upon launch, engaged 20% of its 24,000+ contacts, and saw users return an average of 2.5 times, ultimately creating a cohesive and intelligent marketing system powered by ON24.

Ingram Micro