Case Study: Ingram Micro achieves always-on buyer engagement with ON24

Ingram Micro drives 100 leads with ON24

Ingram Micro, a global technology and supply chain services provider, faced a disjointed customer experience and a lack of visibility into its resellers' interests across its vast portfolio of over 120 solutions. Their marketing efforts were inefficient, and their content was scattered across various platforms. To address this challenge, they turned to vendor ON24 and implemented the ON24 Webcast Elite and the ON24 Engagement Hub.

The ON24 platform provided a streamlined, always-on digital experience with the ON24 Engagement Hub, which centralized content and webinars. This solution generated 100 quality leads upon launch and engaged 20% of the company's 24,000+ contacts, who returned an average of 2.5 times. ON24 provided actionable insights into audience behavior, integrated with their marketing automation, and saved internal resources by eliminating the need for web development support to publish content.

Ingram Micro