Case Study: Informatica generates millions in pipeline and boosts attendee engagement with ON24

Informatica generates millions in pipeline with ON24

Informatica, a leader in enterprise cloud data management, needed a better way to deliver the right product demos, bootcamps, virtual conferences and thought-leadership content to diverse personas, industries and regions. Content was hard to find, form fatigue was driving audiences away, and the team struggled to get the right assets into the right hands at the right time.

By adopting ON24 (Webcast Elite, Engagement Hub, Virtual Conference and ON24 Connect) Informatica built embedded, self-service content hubs categorized by topic, persona, product and language, added auto-registration, AI-driven recommendations, integrated CTAs and engagement tracking, and connected everything to Marketo and Salesforce. The approach delivered thousands of personalized experiences, generated millions in pipeline, increased attendee engagement by 45%, CTA engagement by 429% and improved overall conversion, making follow-up easier for sales and scaling customer experiences.

Informatica

Tanya Von Grumbkow

Senior Events Manager