Case Study: Informatica generates millions in pipeline with ON24

Informatica boosts CTA engagement 429% with ON24

Informatica, an enterprise cloud data management leader, faced the challenge of delivering targeted content to diverse global audiences across multiple personas and industries. Their great content was often too hard to find or inconvenient to access, leading to lost audiences frustrated by repetitive form fills. To address this, they turned to the ON24 platform for their webinar and digital content needs.

Using ON24, Informatica built self-service digital content hubs categorized by topic, persona, and product, which were embedded directly into their website. The solution included auto-registration to eliminate form fills and integrated AI-generated recommendations to guide the buyer's journey. This strategy resulted in a 45% increase in attendee engagement and a 429% increase in CTA engagement, generating millions in pipeline for ON24's customer.

Informatica