Case Study: Informa scales webinar production and sponsor revenue with ON24

Informa grows webinar production 100% with ON24

Informa, a leading business intelligence, academic publishing, knowledge, and events group, faced the challenge of diversifying revenue beyond traditional publishing. They sought to better monetize digital audience engagement and generate more valuable leads for their sponsors through webinars. They partnered with vendor ON24 and its platform to transform their one-day virtual trade shows into ongoing, week-long webinar campaigns.

Using the ON24 platform, Informa gained a content command center to efficiently manage and scale hundreds of customized, sponsored webinars. The solution included creating on-demand content hubs and providing sponsors with real-time insights into audience engagement. This resulted in 100% webinar production growth over three years, with Informa on track to produce over 1,000 webinars annually and generating 71,000 registrations in a single quarter.

Informa