Case Study: Informa transforms training and certification with ON24

Informa exceeds engagement hub goal by 40% with ON24

Informa, a global enterprise information services organization with over 10,000 employees, faced challenges with its client training and certification program. It relied on lengthy PDF catalogs that were difficult to navigate and a limited video conferencing platform that prevented an engaging experience and integration with their tech stack. This made the program inflexible and put significant pressure on live presenters.

Using the ON24 platform, specifically its Engagement Hub and Webcast Elite products, Informa created a centralized, on-demand content library. This digital-first approach, featuring Sim2Live functionality, allowed clients to consume content on their own terms while still experiencing interactive elements. The solution significantly reduced friction for both clients and presenters. As a result, ON24 helped Informa exceed its participation goal by 140%, achieve 4,500 certifications, and engage over 20,000 visitors with its training resources.

Informa