Case Study: Informa achieves 100% webinar growth with ON24

Informa drives 100% webinar growth with ON24

Informa, a leading business intelligence and events group, faced the challenge of declining traditional publishing revenue. They needed to diversify income by creating new digital opportunities for sponsors while attracting and engaging their audience. To address this, they turned to the ON24 Platform to develop a scalable, high-value webinar marketing offering for their sponsors.

Using the ON24 platform, Informa transformed one-day virtual events into weeklong, on-demand webinar campaigns. This solution provided a content command center to manage hundreds of webinars, create engaging content hubs, and deliver real-time audience insights to sponsors. The results were significant, with Informa achieving 100% growth over three years and scaling from under 15 webinars annually to a projected 1,000-1,200 webinars per year, driving substantial new traffic and sponsorship revenue.

Informa