Case Study: IMA achieves faster reporting and global webinar reach with ON24

IMA saves 10 to 14 hours per webinar with ON24

The Institute of Management Accountants (IMA) was facing inefficiencies with its existing webinar platform for its "Inside Talk" series, which provided continuing professional education (CPE) credits to its global members. Their challenge included an inability to support multimedia, problems tracking mobile attendees for CPE credits, delayed reporting, and an outdated console. IMA turned to the ON24 Webcast Elite platform to find a more cost-effective and robust solution.

By implementing ON24, IMA achieved a more customizable and modern webinar experience with near-instantaneous access to audience data. The solution enabled seamless global reach, reduced presenter training time by half, and automated reporting, saving 10-14 hours per webinar in manual processes. ON24 also provided the robust tracking needed to accurately award CPE credits to members on all devices, and IMA realized significant annual cost savings.

IMA (Institute of Management Accountants)